Astro Malaysia Holdings Berhad
Astro is Malaysia’s leading content and entertainment company, serving 5.7 million homes or 74% of Malaysian TV households, 8,300 enterprises, 17 million weekly radio listeners(FM and digital), 14 million digital monthly unique visitors (“MUV”) and 2.8million shoppers across its TV, radio, digital and commerce platforms.
At Astro, we are committed to entertaining, informing and engaging with our customers through the best of local, regional and international content. As the largest content creator in the country, we produce and commission over 9,000 hours of local and vernacular content yearly, creating countless memorable moments for millions of Malaysians.
Our new Ultra Box with 4K UHD and Ulti Box with HD, Cloud Recording, Play from Start and Pause features along with content-broadband bundles, bring an elevated viewing experience to our customers’ homes, enabling them to enjoy the best of what Astro has to offer. With Astro GO, our companion streaming app, customers can stream up to 65,000 On Demand titles anytime, anywhere.
NJOI, our freemium service, offers free TV channels with prepaid options for additional content. The new NJOI HD pack and My NJOI app upgrade customers’ experience when purchasing and watching their favorite content in HD.
Astro BUSINESS provides customizable package subscriptions for our enterprise customers in commercial premises – F&B outlets, hotels, offices, retail outlets and healthcare centres, extending our reach beyond residential homes.
Astro Radio, home to the country’s highest-rated radio brands across all key languages, and our digital brands including Gempak, Xuan, Ulagam and AWANI connect Malaysians to content and stories that matter most to them everyday. Go Shop, our home shopping and commerce business, offers a fun and entertaining home and online shopping experience that suits the Malaysian lifestyle.
As the nation’s trusted brand, we are dedicated to long term impactful ESG endeavours focused on lifelong learning, community development, sports and environment through our Group and foundation, Yayasan Astro Kasih. Over the past 10 years, Astro has invested RM120 million in championing education for Malaysians, offering learning content like Tutor TV and TVIQ that reaches 5 million students nationwide annually. It is our privilege to be voted as the Platinum winner in the Media Networks category for the 11th year running at the PutraBrand Awards 2020.
This year, as we celebrate Astro’s 25 years in serving Malaysians, we will continue our transformation journey to be Malaysia’s #1 Entertainment Destination. We are excited to bring more global streaming services on board and launch our own complementary local streaming service focused on local content and live sports to make Astro, Malaysia’s #1 content aggregator. We will also refresh Astro’s business models, customer experience and technology while growing adjacencies in our broadband, commerce and digital businesses.
By constantly evolving to serve Malaysians better, we believe Astro will continue to bring Malaysians together in the many years to come. #BetterTogether
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