Digital Marketing (Sr. Executive)

Application ends: December 31, 2022
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Job Description

The role

Responsible for new customer acquisition (and generate new revenue), specifically the  customers who are in the Employer Branding, Employee Engagement, Talent Acquisition, or Human Resources roles.

Key Responsibilities

  • To manage marketing spend and drive paid search across social networks, websites, search engines and geographical location
  • Managing implementation initiatives to enhance PPC campaign effectiveness.
  • Effectively managing meta channels to drive cost effective ROI.
  • Collating customer data across multiple devices to develop mobile strategy.
  • Monitoring and reporting short and long-term customer trends from internal and market data.
  • Driving SEO optimisation for our brands.
  • Creating strong campaigns in-keeping with our brand values.
  • Working closely alongside developers regarding UAT and measuring impact of any changes.
  • Auditing our marketing standards against best industry practice.
  • Owning our clients’ attribution models.
  • Managing two direct reports in performance marketing
  • Staying up to date with emerging marketing channels and digital trends

Skills and Qualification of an Ideal Candidate

  • Optimized at least RM 500,000 worth of advertisements on Facebook, Instagram or Google.
  • Demonstrated ability to communicate, present and influence credibly and effectively
  • Strong administrative skills and an ability to meet deadlines
  • Proven ability to manage multiple tasks at a time while paying strict attention to detail
  • Ambition and an ability to work on own initiative to accomplish tasks
  • You like to self-motivate and you certainly don’t lack enthusiasm.
  • You’re a calm person, you stay level headed under pressure and you love a good challenge.
  • You’re a problem-solver with the ability to think on your feet, react rapidly to situations, prioritise your workload and implement measures to improve procedures and workflows.
  • You’re flexible and have the ability to thrive in a fast-paced and pressurised environment, building and maintaining long-lasting relationships.

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